How to Get your First Client

Happy Hour With The Pasternacks

Getting your first client can be a daunting task for any new entrepreneur. Whether you’re offering a product or a service, landing your first client is a crucial step in establishing your business and building a solid foundation for future growth. 

In today’s video, we’ll explore some tips on how to get your first client. We find so many clients stumped at this step in their entrepreneurial journey, and they feel like giving up. 

This is why we are here, to help guide you through all the steps you need to take to secure your first client.  Grab a glass of wine, click play and join us for Happy Hour with the Pasternacks. 

Free Work

We know this can sound scary, but it does help in so many aspects of your business. It allows potential clients to experience your product or service. This can help build trust and credibility, and if the client is happy with the trial or sample, they may be more likely to become a paying customer. We still do free work for our paying clients, this is a great way to showcase your talents and show others your skills( it does not have to be HUGE projects). Free work also helps to build a portfolio and allows for networking. 

Start Posting Your Work 

Social media is a powerful tool for reaching potential clients. Create valuable content that showcases your expertise and provides value to your audience.  People need to see what you are selling, and not one time but a lot of times. Don’t get discouraged if you post one time and you don’t get any responses. In today’s marketing world, people need to see things A LOT( like 27 times), so keep the posts coming. 

Build a Portfolio

Free work can help you to build a portfolio. Starting off you may not have a lot to showcase to potential clients, and building that portfolio is key to getting clients. Your portfolio should highlight your skills and expertise and demonstrate what you can offer to potential clients. It’s important to have a professional-looking portfolio that showcases your best work and tells a story about your brand. Remember, people buy passion, and your portfolio should really encompass  the passion behind your business. 


Networking is a crucial part of building any business, and it’s especially important when you’re trying to get your first client. Now we aren’t saying to start messaging everyone on your facebook,  building a relationship is more important than pitching a sale.  Attend industry events, conferences, and meetups where you can meet potential clients and build relationships with other professionals. Don’t be afraid to introduce yourself and talk about your business. Be genuine and authentic, and focus on building relationships, not just trying to make a sale.

We promise that all of these tips will help you build your client list, and bring in your ideal client. Doing things like networking and offering free work will bring in referrals, and you will start to see your business grow! Our mission is to help you start, grow and scale your business so that you can create a life you love!


Mark and Nicole 

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How to get your first client

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